Print Component Research

This project is going by FAST 

It's already week 5 (!!!) of this project and we are really making progress. This post is going to be all about the print component of the portfolio but I did want to mention that Abby and I filmed yesterday! It was very successful and I will go into all of the details later this week.

We just had a lesson on the print component and I learned a lot about the movie poster part of the project. Here are the notes I took on it:

Film Promo - Poster

- choices dictated by distribution plan

- main key art by marketing

- reinforce fonts in socials and poster

    Theatrical Release:

        - title

        - key art

        - production credits

        - tagline

    Streaming Release:

        - multiple thumbnails with key art (2 horizontal thumbnails + poster)

        - title

        - few production credits

Immediately after this lesson I became very excited to work on the poster. We aren't going to start working on it until later on, so that's what this post is for: research!

Since we are doing a streaming release rather than a theatrical one, the first example I looked at was thumbnails for Stranger Things from Netflix. 

Before looking at these I knew that thumbnails for streaming platforms don't only use key art that showcase the film, but also an image from a scene in the movie itself. For example, The majority of these Stranger Things thumbnails are taken from a scene. I really love the one on the top row in the middle and the middle row on the left. I feel like these captivate the series enough where the audience wants to watch the show. I haven't gone through all of the footage we got from yesterday to know if this approach would work for us, but for right now, I like how it sounds. Now, this is a series rather than a film, so I wasn't going to delve into the poster.

I wanted to compare movie posters for streaming vs movie posters for theaters, so I will be looking at those for Arrival.

I talked about this in a previous post, but Arrival used a similar image to the key art in this poster over and over and over. This did create continuity, which we will do as well, but it felt too repetitive. 

This is the poster for streaming and like I said, it is similar to the previous picture again. They key art is engaging, and I noticed something when doing my research. The movie posters for this genre, sci-fi/fantasy, either feature very busy key art, or very simplistic yet still engaging key art. This is a perfect example, the image for this is very simple but still catches the audience's attention. The tagline for the film is shown in every poster they produce. We would use "eclipsed memories" for our tagline and incorporate it into our poster. We will keep the same font for our poster as the graphics on our Instagram (Battle Scarred). 

This is the movie poster for You. It looks very similar to the Arrival poster with the tagline, title, and information pertaining to the streaming service. I like how both this and the previous poster reinforce the key art over the title. We just need to decide on an image for the poster in order to figure this component out. 

The print lesson and research is making me very excited to start this component. Our timeline has us starting it week seven and starting researching this week, so we are right on time. Check back later this week for a post on our production process from yesterday!